Mastering Your Google Business Page as a Solopreneur
As a solopreneur, how your brand shows up online can significantly impact how successful you are. Luckily, you don't have to start anything from scratch! One invaluable tool that can take your brand to new heights is Google Business Page and we've done a nice little walkthrough of how to use this tool for your business. In this comprehensive guide, Talyn Rahman-Figueroa, your seasoned brand consultant from Boss Diplomat, joins forces with digital marketing guru Joshua Parker of Baystate Marketing, to help you set up and optimize your Google Business Page.
This video is not just a webinar - it's an eye-opening experience that arms you with knowledge and strategies on how to optimize Google to your advantage, no matter whether you're a brick and mortar business or a thousand percent online!
Here are some of the things we cover in this video:
Step 1: Choose Your Categories Wisely
Go to the Google My Business website and sign in using your Google account.
Click on the "Info" tab on the left-hand menu.
Under the "Services" section, select the categories that best represent your expertise as a solopreneur. Think carefully about what services you offer and how potential clients would search for them.
Step 2: Navigate Your Geographic Reach
Under the "Info" tab, scroll down to the "Service Areas" section.
Choose whether you want to serve customers at your business location, at their location, or both.
Specify the geographical areas you serve, even if you're a digital-focused solopreneur. This helps you establish local authority and relevance in your chosen area.
Step 3: Optimize Your Profile for Searchability
Head over to the "Posts" tab to create engaging updates to keep your audience informed and engaged about your business.
Under the "Photos" tab, you can add high-quality images that shows off your brand, products, and services. Best to use images that actually belong to you so that you can tell your brand story. If you don't know what this means, grab a Power Hour with Talyn!
Craft a business description under the "Info" tab that highlights your unique selling points. Make sure whatever you write resonates with your target audience.
Step 4: Tap into the Power of Reviews
Encourage your satisfied clients to leave positive reviews on your Google Business Page.
Respond promptly to reviews, both positive and negative, to show your engagement and commitment to customer satisfaction.
Step 5: Understanding Insights and Analytics fed by Google
Google Business Page stores valuable data that could be useful on the growth of your business. To find this information, click on the "Insights" tab to see how users interact with your Google Business Page.
Here you can learn how customers found your business, where they are located, and what actions they took to get to your page. Neat, right?!
Step 6: Harness the Potential of Posts
Regularly create and publish posts that highlight your latest offerings, promotions, events, or informative content.
The goal is to keep your audience engaged and informed by posting updates that add value to their lives, no matter what product or service you're selling.
Step 7: Grab a Power Hour to Grow your Brand's Potential
Elevate your brand's visibility, credibility, and impact by booking a Power Hour session with Talyn Rahman-Figueroa, your seasoned brand consultant.
In this hour-long session, you will receive personalized insights, strategies, and actionable steps to help you move from stuck to "OMG I'm rolling down the hill!".
Your Google Business Page isn't just a listing, but a powerful tool that builds on your brand's visibility, credibility, and impact. As a solopreneur, every opportunity to enhance your online presence is a step closer to getting to where you actually want to be. With the right strategies, expert guidance, and a dash of determination, your Google Business Page can be the digital cornerstone of your solopreneur journey.
Make your mark on the digital landscape and shine as the unstoppable solopreneur you’re meant to be.
