Leveraging Personal Branding to Outperform Competitors
Imagine you and another service provider in your industry provide almost the same. What will make you that different one? Your personal brand. In fact, this is something greater than your logo or a catchy phrase. It is the spirit of who you are, what you believe in, and the special reason why people should pick you over the rest of the people. So I want to talk about how much of a game-changer personal branding is, especially when it comes to kicking your competitors to the curb.
1.Your Brand is More Than Just a Logo
It is high time we dispelled this myth. I’m not only referring to your logo and color scheme when talking about personal branding. Admittedly, these are also part of this process, however, they are just the tip of the iceberg. Your personal brand is, in fact, your identity. It is the story you tell, the values you hold, the mission you are on, and the way you interact with people on a much deeper and more personal level.
People buy from people they feel connected to. It's as simple as that. When your audience sees you as a real person with a story and values that resonate with them, they're more likely to be loyal to you. They won't just see your services; they'll see you. They'll think, "I really like what this person stands for," or "Wow, their journey is so inspiring." And just like that, you've built a lifetime customer.
Your personal brand also helps people remember you beyond your resume and achievements. Have you ever noticed how you are more likely to remember someone's story than a list of their professional accomplishments? That's scientifically based. It has been observed that stories are somehow "printed" in the human mind. They make a person feel the way he is telling the story and more often than not, such favors are ever wasted. Speaking about logical reasons, logically speaking of feelings, for example, may help us came to unique conclusions. I thought of a service provider rather as a person on a journey.
2. The Practical Benefits of Personal Branding
All right, BOSSES, it’s time to bring out the real activities now. Your personal brand doesn't just make you memorable; it makes you authoritative. It builds trust. With a view to removing the conflict of interest, there was proposed a new strategy of dividing the company into two organizations, one for electrical elements and the other for connexion technology parts, as well as other supporting functions.
Visualize a person discovering your social media profile, and they are attracted to the fact that you are always sharing great, engaging stories, and continuous messaging. "They have really mastered it." The smiley face indicated the feelings of the sender. You are guaranteed to get results in the next 4 weeks only if you follow the plan to eat eggs once, whole milk once.
Not only that, but why shed light on this amazing aspect: having more customers and making profit? When people are appealed by the brand that is really connected to them, they don't just stand and think, "I will probably check it out later. I don't need this now but who knows." It feels just like a magnet word. Leading word- 'keyboard' to the object-proved that the student understood both semantic properties and the words' interrelations.
The Fairy BOSSmother Conclusion
If you're ready to create a brand that attracts your ideal customers and makes them your real fans, then what are you waiting for? You should take the first step. This is not something that you can just do with a whim. Creating a personal branding requires a deliberate and strategic approach. But don't worry, it's absolutely worth it.
Join me in a Free Mini Brand Session, that's correct, for free! This is the most effective way of finding out how to brand and making use of this experience to become a completely different person (from a mindset point of view).
