How To Optimize Your Website
I did a live website audit for two soloprenreurs - a beauty brand named Satural’s and a wild game butcher named “Meet Your Meat”. Check out how incredibly different these brands are and my take on what impression their website is leaving for their potential target audience. Thanks to Satin Faulkner (Satural’s) and Kriss-Abigail (Meet Your Meat) for volunteering to have your website assessed for this show.
If you want to follow along, here are the two websites I analyze in this episode:
Satural’s: https://saturals.net/
Meet Your Meat: https://meetyourmeat.net/
Here is a summary of what you can expect:
Live website analysis of two real clients: Watch me go through two websites I have never seen before and provide a thorough walkthrough of their brand misses and opportunities.
Unfiltered Feedback: I provide candid, real-time feedback on these two brands. Expect reactions and analysis of strengths and weaknesses of each brand.
Uncovering each Brand’s Story: Each brand tells a story and I will walkthrough the story that the existing websites for Satural’s and Meet Your Meat is currently sharing to the audience.
A Wealth of Branding Lessons: This episode is packed with valuable branding lessons. Learn from the successes and missteps of these brands to enhance your own branding strategy.
Key Takeaways:
Website's First Impression: Your website's homepage needs to be clear, engaging, and true to your brand. Avoid overwhelming visitors with cluttered layouts or aggressive pop-ups.
Consistent Brand Elements: Keep your visuals, such as colors and logos, uniform across all mediums. This consistency fosters brand recognition and trust.
High-Quality Images: The quality of your product photos is critical. Blurry or poorly lit images can devalue your products/services. Investing in professional photography is a game-changer.
Clear, Compelling Messaging: Your brand's story and values should be articulated clearly. Avoid vagueness – being specific resonates with your audience.
Understanding Your Audience: Tailor your brand's voice and messaging to address your target audience directly. A well-defined audience profile prevents a scattered brand image.
If you found this episode inspiring, don't forget to subscribe to this channel and find “Be Your Brand” on your favorite podcast platform. Leave a review to let me know your thoughts and connect with me on social media (https://www.instagram.com/bossdiplomat).
And if you would like me to review your website or social media profile, drop me a message on Instagram, and who knows…you might be next!
