Mastering the Art of Personal Branding on Your Website with Expert Advice
Personal branding for creative entrepreneurs isn’t just a nice-to-have, it’s the engine of their business. This contrasts with product-driven businesses – for creatives, YOU are the product. Your skills and persona draw people in. Don’t hide behind a generic website. Be seen. Your website is your online HQ. It should be an extension of who you are and drive your story. Mysterious 'I' statements without a face doesn’t cut it. Introduce yourself. Humanize your brand. The difference it makes is like night and day.
Let’s deep-dive into creating a website that’s not just visually appealing, but strategically engineered to amplify your personal brand. Some of these suggestions were offered to Boss Diplomat by Fungai Tichawangana, Chief Digital Marketer and Website Developer of Artist Dynamix.
1. The Personal Touch: Why Your Website Is Your Brand Avatar
First things first, personal branding for creative entrepreneurs is as essential as a canvas to a painter. Your website should be a direct reflection of you—the face behind the magic. While showcasing your portfolio is important, the real game-changer is infusing your personality into every part of your business. When visitors click through your site, they’re not there just for what you offer, but who you are. They’re interested in the story, the person who’s crafting that story, and how it resonates with them. Avoid the 'ghost' syndrome of "I will help you with..." without actually showing who 'I' is. Your website should scream 'you' in every sense, showcasing your journey, what makes you tick, and how that morphs into the value you provide.
2. Strategically Speaking: The Blueprint of a Killer Website
Having a cohesive strategy or brand blueprint before approaching a website’s design is the foundation for ALL of your marketing plans. Your brand simplifies the development process of building your website and ensures that every element is singing the same tune. According to Fungai, when a web developer has a strategy to work with, the efficiencies are remarkable—a night and day difference. Imagine eliminating constant back-and-forths, focusing on the target audience rightly, and reflecting the nuanced needs of specific demographics. That is the brilliance of the Brand Blueprint offered by Boss Diplomat.
3. SEO: The Unsung Hero of Visitor Conversions
SEO (Search Engine Optimization) might as well be a superhero—operating behind the scenes, adamant about ensuring your website is found by the right people. Now, SEO isn’t a one-off event but an ongoing investment. Luckily, modern tools like Answer The Public, SpyFu, and SEOMoz make becoming an SEO whiz at a fraction of the cost. Also, think of SEO like your window into your client’s mind—you’ll get to see what they search, how they search, and what problems they’re looking to solve. Fungai’s take? Capitalize on it. If you’re selling yellow roses but your potential clients are searching for 'sunshine blossoms,' you'd want to know and update your content accordingly.
4. Solidifying Your Call to Action
Web traffic is great, but conversion is king. A website without a solid call to action (CTA) is like a store without a checkout—everyone browses but no one buys. Guide your visitors, but don’t overwhelm them. One strong CTA trumps five maybes. And shun the ‘newsletter trap’. Entice with a CTA instead that truly reflects the spirit of your brand and the value proposition to your audience.
5. The Power of Professional Touch
Creating a website is a craft, a delicate balance between artistry and analytics. You can have a high-functioning website without any personality which undervalues your brand and offer. It is possible to have a website that not only shows off your brand identity and personality as well as bringing in leads that turn into paying clients. And remember: Professional isn’t who you are, it’s the quality of what you deliver. Never let 'professional' wallpaper over your individuality. Your website is you in code and pixels, an extension of your narrative, so own that power.
If you would like to have experts look into your existing website, consider booking a free Mini Brand Session. Luckily, when you work with Boss Diplomat on building your brand, you also get Artist Dynamix to work on your website. With the help of a brand expert and a web developer who is the ultimate SEO master, you have the perfect combination working in your favor.
