Branding Tips

double your rate

Double Your Day Rate: 4 Ways to Increase Your Small Business Brand Value

Do you want to double your day rate? Before you do, having a strong brand strategy is a MUST! After all, you need the foundation that conveys your business’s brand value, which stems from clear messaging and identity. Once these elements are in place, you’ll be positioned to charge more and attract your ideal clients. […]

Double Your Day Rate: 4 Ways to Increase Your Small Business Brand Value Read More »

Why I Hate Color Psychology + 7 Brand Color Palette Mistakes to Avoid

Color psychology, the study of how color impacts our behavior and emotions, has long been used by marketing and branding professionals to choose brand color palettes. After all, if the right color combination could influence your target audience to make a purchase, why not?  The problem with color theory? Too many brands have relied on

Why I Hate Color Psychology + 7 Brand Color Palette Mistakes to Avoid Read More »

The Power of Public Relations for Small Businesses: Building Visibility, Trust & Growth

What do you do after launching your business? You may have your website, social media, email marketing, and other elements of your marketing strategy in place—if you’ve done your homework, that is! But how do you get a large audience to recognize and validate your brand?  This is where small business public relations plays a

The Power of Public Relations for Small Businesses: Building Visibility, Trust & Growth Read More »

Meet Donut Chef: A kid’s book that perfectly demonstrates what Personal Branding is

Did you know we can learn some lessons about branding through a kid’s book? I came across “The Donut Chef” by Bob Staake when I was reading to my toddler and I couldn’t STOP LAUGHING! This book pretty explained my job…but to a three-year-old! LINK MY INSTAGRAM VIDEO HERE: https://www.instagram.com/p/CnhsZvHhN4B/  Even though this is a

Meet Donut Chef: A kid’s book that perfectly demonstrates what Personal Branding is Read More »